Dinah Nekesa
January 27, 2026
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Africa’s next billion consumers are emerging within a culture that is already deeply digitized, emotionally expressive, and commercially primed. One of the clearest windows into this consumer is football. Across markets, football is not simply a sport. It is a daily habit, a shared social language, and a powerful …
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While Patriotism Trumps Football, Africans Expected Cameroon To Win It All
AFCON 2021 Sports Betting wins the marketing and branding trophy
AFCON brought economic prosperity but not much unity in Cameroon
