Sandra Beldine Otieno, MSc
July 26, 2024
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In the diverse retail landscape of Africa, understanding consumer behavior presents both challenges and opportunities. Africa's unique blend of formal and informal markets creates a complex environment for businesses. For retailers, the key to navigating this landscape lies in effectively leveraging both transactional and behavioral data to gain a …
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The Shifting Center of Confidence: Why Global Stability Needs More Than One Anchor
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