Team Insights
October 11, 2017
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"Why not let your target consumers help you approach them better and build products and services they really need and value?"
Consumer and market research should be startups and entrepreneurs' best friends when it comes to separating myths from realities in Africa! Building or investing in a company …
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2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
