Yannick Lefang, Eng
September 1, 2026
Share article
A growth plan might assume that skincare demand will continue growing, consumers will absorb another price increase, premium customers will remain resilient, or one African market will outperform another. Those assumptions determine budgets, inventory, campaigns, pricing and investment. Yet once the annual plan is approved, surprisingly few businesses have …
26 views
Share article
2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
