Team Insights
December 6, 2020
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December 3, 2020 / 18.00 PM --
2020 has been a challenging year both financially and emotionally for consumers globally and in Africa. The pandemic has significantly disrupted consumer behavior and shopping habits. It is not surprising that the year has been challenging for brands as well. As …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
