Sandra Beldine Otieno, MSc
June 2, 2025
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Kenya’s consumer landscape reflects a shift from crisis response to intentional adaptation. After years of economic pressure and structural change, consumers are spending more strategically, prioritizing balance in wellness, embracing digital tools, and expecting real environmental accountability from brands. These shifts mark a deeper recalibration of values and trust. …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
