Team Insights
November 9, 2022
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While shoppers will frequent stores and online shopping in higher numbers than other weekends on that day, “the Black Friday phenomenon is not as exciting as it used to be in the last decade.
What is “Black Friday”
“Black Friday” in the United States refers to the day …
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Black Friday enthusiasm surges as hybrid shopping transform holiday trends in Africa
Cameroon’s holiday shoppers embrace hybrid experiences, with discounts and digital convenience shaping the season
Ghanaian spending shifts to essentials, blending quality with budget-conscious choices
