Claudine Linda Wa Nciko
November 22, 2024
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Kasi Insights' annual Holiday Shopping Tracker provides a comprehensive analysis of consumer behavior, exploring shopping preferences, key purchase drivers, media influences, financial outlooks, and trending gifts for the season. In Cameroon, 44% of respondents favor an omnichannel approach, seamlessly blending online and in-store experiences. Another 37% aim for a …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
