Joy Muindi
February 2, 2024
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The Kasi Retail Demand Index serves as a comprehensive gauge of consumer demand for retail categories across 21 African markets, offering quarterly insights into the nuanced ways in which consumer habits influence category demand. Scored on a scale ranging from +100 to -100, proximity to 100 indicates heightened demand, …
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Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
