Wilson Busaka
September 28, 2023
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Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in 20 African countries. In a survey from October 2022 in Ivory Coast, a striking 97% of respondents either used or made direct purchases from social media for their holiday …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
