Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula


Kasi Insight conducts its annual Holiday Shopping Survey to understand consumer shopping habits and trends during the holiday season in 20 African countries. In a survey from October 2022 in Ivory Coast, a striking 97% of respondents either used or made direct purchases from social media for their holiday …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription



Yearly Subscription



Recent posts

See all

Catherine Wangari

Ivory Coast's Festive Finesse: Cracking the Code of Holiday Shopping Trends

Catherine Wangari

Smartphones, Entertainment, and Shopping: Egypt's Digital Evolution

Sandra Beldine Otieno

Swipe, Surf, or Tune In? Tanzania's Holiday Shopping Showdown Revealed

Subscribe to our free newsletter