Catherine Wangari
September 29, 2023
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The Kasi Insight Ecommerce Survey provides valuable insights into consumer behavior, considerations, and shopping habits in the online sphere. Beyond tracking online shopping behavior, this survey also monitors mobile and internet penetration across 20 African markets.
In its most recent findings from February this year, it was revealed that …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
