Ecobank’s awareness has nearly doubled yet its user share has barely moved

EcoCover

Awareness has reached 70%, but usage remains around 16%. Ecobank leads on usage in just one of eight markets assessed, raising a question for banks: how do you turn brand recognition into customer growth?

Ecobank’s new partnership with China’s Cross-Border Interbank Payment System (CIPS) could strengthen its cross-border payments …

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