Alison Okatch
October 26, 2026
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Most already use mobile money, making integration, not competition, a potential route to deeper engagement.
Ecobank’s opportunity may not be to pull customers away from other financial providers, but to become more useful alongside them. Most surveyed Ecobank customers already use mobile money, while insurance is where they stand …
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Ecobank wins on reach and care, convenience is the gap
Ecobank’s awareness has nearly doubled yet its user share has barely moved
Supermarket adoption is splitting by income, with half of low-income shoppers buying less
