Gear up for a festive shopping season: Unlocking the Power of Ghana's Millennials and Gen Z

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In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its Index of Consumer Sentiment (ICS). This monthly index assesses consumers' confidence in the economic landscape by scrutinizing various facets, including their personal financial standing, perceptions of prevailing economic …

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