Mercy Cyrus
February 4, 2025
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Kasi Insight’s Consumer Basket Purchase Tracker is a crucial tool for analyzing consumer preferences and shopping trends across 20 African countries. In November 2024, the survey provided valuable insights into the homecare and cleaning products market in Ivory Coast, revealing key purchasing patterns.
Dishwasher detergent stood out as the …
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Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
Kenyan consumers are shifting from survival to intentional living reshaping value wellness and brand responsibility
Inflation fatigue is deepening financial stress for consumers in Ivory Coast
