Sandra Beldine Otieno, MSc
January 27, 2025
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Kasi Insight’s Retail Demand Index (RDI), measured quarterly across 20 African markets, offers critical insights into how consumer demand is evolving across retail categories. Using a scale from +100 to -100, the index captures changes in consumer interest and purchasing behavior. In Kenya, a comparison between the first half …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
