Team Insights
December 31, 2016
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At the dawn of a new year, we take this moment to pause and reflect on what characterized the year 2016. Indeed, it was another busy year in Africa as a whole and in the field of market research in particular.
Marketers continue to be challenged by the …
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2027 planning shouldn't start with a forecast, it should start with a question
Main consumer trends impacting 2027 planning in Africa
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
