Sandra Beldine Otieno, MSc
July 24, 2024
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In May 2024, Kasi Insight conducted a Share of Wallet survey across 21 diverse African markets, providing valuable insights into various aspects of consumer spending. This included income generation, expenditure patterns, specific consumer-facing products purchased monthly, and factors considered during these purchases. In Kenya, the data revealed that youth …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
