No growth without confidence: Why African CEOs must lead the consumer recovery

Yannick Lefang, Eng.

May 8, 2025

Executive summary

Africa’s growth potential remains strong, but a critical driver of economic momentum is missing, consumer confidence. Across the continent, households are under pressure from rising costs, unstable policy environments, and persistent job insecurity. Kasi Insight’s Consumer Confidence Index shows a steep and sustained decline in sentiment, reflecting deep …

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No growth without confidence: Why African CEOs must lead the consumer recovery

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