No growth without confidence: Why African CEOs must lead the consumer recovery

Datastories

Executive summary


Africa’s growth potential remains strong, but a critical driver of economic momentum is missing, consumer confidence. Across the continent, households are under pressure from rising costs, unstable policy environments, and persistent job insecurity. Kasi Insight’s Consumer Confidence Index shows a steep and sustained decline in sentiment, reflecting deep …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Alison Okatch

2027 planning shouldn't start with a forecast, it should start with a question

Alison Okatch

Main consumer trends impacting 2027 planning in Africa

Alison Okatch

Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses

Subscribe to our free newsletter