Online shopping is growing in Kenya and Jumia is leading the way


E-commerce as a growing market in Kenya

E-commerce is a rising market in Kenya that warrants significant attention as the revenue for this year (2022) is expected to reach $3,562 million. Current user penetration is expected to be around 40.3%, but by 2025 this number is set to grow …

This content is premium. Already a subscriber? Log in

Please subscribe to read the full article.

Monthly Subscription



Yearly Subscription



Recent posts

See all

Catherine Wangari

Ivory Coast's Festive Finesse: Cracking the Code of Holiday Shopping Trends

Catherine Wangari

Smartphones, Entertainment, and Shopping: Egypt's Digital Evolution

Wilson Busaka

Developing Must-Have Holiday Specials: Ivory Coast's Sales Formula

Subscribe to our free newsletter