Kambel Fobissie
August 14, 2023
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A recent survey by Kasi Insight on e-commerce trends among Angolans has highlighted a prevailing reluctance towards online shopping among most respondents. The adoption of prominent online platforms remains limited, with a usage rate of under 10%. Among the frequently used online platforms, Shein leads with a utilization rate …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
