Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

Team Insights

October 9, 2021

67% of consumers we surveyed in August 2021 use fragranced products as a habit.

Sales of fragrance in Morocco dropped with the COVID-19 pandemic

Consumers in Morocco still love to wear fragrance

For fragrance manufacturers, focus on functional attributes to drive sales

Sales of fragrance in Morocco dropped …

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