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Retail in Morocco: Functional attributes to boost fragrance sales post COVID-19

Team Insights

October 9, 2021

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67% of consumers we surveyed in August 2021 use fragranced products as a habit.

  • Sales of fragrance in Morocco dropped with the COVID-19 pandemic
  • Consumers in Morocco still love to wear fragrance
  • For fragrance manufacturers, focus on functional attributes to drive sales

Sales of fragrance in Morocco dropped …

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