Yannick Lefang, Eng.
May 20, 2025
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In many global boardrooms and marketing departments, Africa is still seen as a continent of potential rather than performance. Yet across cities like Lagos, Nairobi, and Johannesburg, consumer markets are becoming more sophisticated, connected, and competitive. Despite this progress, a critical gap continues to hold businesses back. That gap …
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The promise is 2030. The plan is 2027.
Your 2027 Growth Plan Is Built on Assumptions. Which Ones Are You Monitoring?
2027 planning shouldn't start with a forecast, it should start with a question
