Yannick Lefang, Eng.
October 24, 2024
Share article
In Africa’s dynamic landscape, research must go beyond surface-level analysis to truly capture the continent's cultural and regional nuances. With over 1.4 billion people, 50-plus countries, and thousands of languages and identities, Africa demands a tailored approach that reflects its diversity. As organizations seek meaningful connections with African audiences, …
849 views
Share article
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
The Data Deficit: How Underestimating Research in Africa Stifles Business Growth and What Needs to Change
