Patience Muyambo
December 19, 2019
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Based on a survey of over 3,500 consumers across Sub-Saharan Africa, our research explores the shopping behaviors and consumer trends that retailers and marketers need to be aware of to boost their sales this holiday season and beyond.
It’s the busiest time of the year in Africa; the …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
