Segun Sunmonu
May 16, 2024
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Kasi Insight's Media Tracker Survey diligently monitors consumer preferences for information sources regarding new products and brands across 21 African markets monthly. In Algeria, the survey's findings revealed a dynamic shift between traditional and digital media throughout 2023 and early 2024. In January, 53% of respondents preferred traditional media, …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
