Mercy Cyrus
February 25, 2025
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Consumer demand for essential food categories in Cameroon is shifting, with staples and fresh produce seeing strong growth in 2024. According to Kasi Insight’s Retail Demand Index (RDI), which tracks consumer trends across 20 African markets on a scale from +100 to -100, the overall demand for food climbed …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
