Alison Okatch
September 29, 2026
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When household budgets become harder to stretch, not every category is affected in the same way. Some purchases remain important enough to protect, while others become easier to postpone, reduce or replace. Kasi’s Retail Demand Index shows a clear hierarchy in the DRC consumer wallet. Everyday personal and household …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
