Alison Okatch
August 25, 2026
Share article
Consumers simply aren’t spending less; price pressure is changing the choices they make. Findings from the Kasi Cost of Living Survey show that 18% are eating fewer meals, while 16% are choosing cheaper alternative foods and 16% are switching to less expensive brands. The question now is what those …
7 views
Share article
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
The future of African retail is not channel loyalty, it is mission ownership
