Paul Cheloti Mulongo
September 5, 2024
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Kasi Insight’s Media Tracker tracks consumer preferences for sources of information regarding new products and brands monthly in 20 African markets. In the Democratic Republic of Congo, the tracker’s findings from May 2023 to May 2024 unveiled a fluctuating landscape in terms of the most trusted source of information.
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
