Isha Raja
November 16, 2022
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Nigerian brands in this industry have an opportunity to revive the demand for personal care products
There is a demand for personal care products in Nigeria however, the growth in demand over the years 2021 and 2022 has not been significant across all categories. Some categories are performing better …
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Unpacking Ghana's Fragrance Trends: Insights for Market Leaders
Nigerians favor fragrant, moisturizing body care essentials, while younger consumers prioritize quality and sustainability
Kenyan youth prioritize essential spending, balancing affordability and quality in their decisions
