Isha Raja
November 16, 2022
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Nigerian brands in this industry have an opportunity to revive the demand for personal care products
There is a demand for personal care products in Nigeria however, the growth in demand over the years 2021 and 2022 has not been significant across all categories. Some categories are performing better …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
