Team Insights
August 21, 2021
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Online Shopping Only Viable in Large Cities in the DRC Right Now.
While online shopping is a staple in many countries, it is not big in the Democratic Republic of the Congo due to limited internet connection. Only in the largest cities in the DRC is eCommerce popular …
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The future of African retail is not channel loyalty, it is mission ownership
How Kenyan retailers are turning shopping missions into competitive advantage
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
