Alison Okatch
August 18, 2026
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Sit in on almost any annual planning session and you will hear a great deal about what to sell and how to talk about it. New product lines get debated. Campaign concepts get workshopped. Positioning gets refined line by line. What gets far less airtime, in our experience, is …
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The future of African retail is not channel loyalty, it is mission ownership
How Kenyan retailers are turning shopping missions into competitive advantage
African consumers are spreading their grocery spend across multiple channels, rewarding retailers that deliver the value they need most
