Sandra Beldine Otieno
September 6, 2023
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In June 2023, Kasi Insight revealed a surge of positive consumer sentiment among Ghanaians, registering an impressive 44 points on its Index of Consumer Sentiment (ICS). This monthly index assesses consumers' confidence in the economic landscape by scrutinizing various facets, including their personal financial standing, perceptions of prevailing economic …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
