Sandra Beldine Otieno, MSc
November 1, 2024
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Kasi Insight’s Share of Wallet Tracker sheds light on household spending priorities, capturing key data on income sources, expenditure patterns, and monthly purchases. In Ghana, food and non-alcoholic beverages continue to dominate household budgets, with spending climbing from 54% in May to 65% in September—a clear indication of the …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
