How Lidl turned a generative-AI experiment into millions of customer-made product ideas

Much of the conversation about AI in business still centers on what happens inside the organization: faster processes, smarter tools and more efficient operations. Lidl's 2025 “Lidlize” campaign in France offers a different proposition - what happens when AI capability is turned outward and gives customers a role in …

This content is premium. Already a subscriber? Log in

Please subscribe and get a 30 day free trial to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Alison Okatch

The DRC Consumer Is More Financially In Control - But the Future Is Less Certain

Alison Okatch

What T-Mobile's 2025–26 Numbers Reveal About Turning Mobile Reach Into Broadband Depth

Alison Okatch

What's changing beneath your customers, and why your tracker won't tell you

Subscribe to our free newsletter