Paul Cheloti Mulongo
February 5, 2025
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Kasi Insight’s Media Consumption Tracker, monitors media consumption trends across 21 African countries, offering valuable insights into consumer trust and preferences. In January 2024, 60% of consumers trusted digital media as their primary source of information, peaking at 69% in February. However, trust proved volatile, dropping as low as …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
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