Paul Cheloti
May 13, 2024
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Kasi Insight’s Media Tracker Survey tracks consumer preferences for sources of information regarding new products and brands monthly in 20 African markets. In Kenya, the tracker’s findings from March 2023 to March 2024 unveiled a balanced media landscape in terms of the most trusted source of information.
Throughout the …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
