New Media Brands Are Capturing A Younger Audience In Uganda

ZimTe

Younger generations in Uganda are moving towards new media sources for information on new products and brands, while older generations stick to traditional media sources for this information.

It is vital for brands to identify their audience’s most trusted sources of information, in order to capture their attention …

This content is premium. Already a subscriber? Log in

Please subscribe to read the full article.

Monthly Subscription

$29.99

Continue

Yearly Subscription

$329.99

Continue

Recent posts

See all

Mercy Cyrus

Harmonizing Channels: Sailing Through Traditional and Digital Waves in Cameroon

Sandra Beldine Otieno

South Africa's Media Metamorphosis: Embracing the Digital and Influencer Era

Subscribe to our free newsletter