Retail in Ghana: The Ghanaian Market is Ready for Multinational Body Care Brands to Break into


  • Ghanaians Prefer Nice Smelling, Quality Products.
  • Men and Women Both Want to Smell Nice, But Men More So.
  • Multinational Enterprises Can Thrive in Ghana.

Ghanaians Prefer Nice Smelling, Quality Products

According to a Kasi Insight survey on the most important considerations when shopping for body care or fragrances …

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