Paul Cheloti Mulongo
July 19, 2024
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In May 2024, Kasi Insight conducted an extensive Share of Wallet survey across 20 diverse African markets. This survey provided valuable insights into various aspects of consumer spending, including sources of income, expenditure patterns, and the specific consumer-facing products purchased monthly. In Senegal, the survey revealed interesting trends related …
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Fresh staples stay strong as Nigeria’s food market splits between value seekers and quality spenders
Ugandans are loyal to beer but wine captures the biggest spend
Tanzanian consumers are balancing value and purpose in their food purchases
