Sandra Beldine Otieno
November 21, 2023
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Kasi Insight's Media Tracker Survey meticulously tracks consumer preferences for sources of information regarding new products and brands monthly in 20 African markets. In South Africa, the tracker's findings in March 2023 uncovered a significant media transformation, indicative of a momentous shift in how individuals find information about new …
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The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
One Summit, Three Narratives, One Fight for Africa
In DRC TV wins on scale, but friends and family turn exposure into belief more efficiently than any paid channel.
