Sandra Beldine Otieno
September 28, 2023
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With the holiday season approaching, retailers are bracing themselves for a critical period. This is further complicated by ongoing economic challenges, particularly the escalating cost of living. This impending holiday season holds exceptional significance for many retailers; it transcends being just another seasonal event. Instead, it stands as a …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
