Paul Cheloti Mulongo
January 28, 2025
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Kasi Insight's Retail Demand Index provides a comprehensive measure of consumer demand across various retail categories in Africa, ranging from +100 to -100. A higher value signals strong purchasing intent, while a lower value indicates declining demand. An analysis of Tanzania’s beverage market from 2023 to 2024 reveals notable …
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Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
What Happens Between Consumer Intent and Purchase
