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Featured insights
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
Sports
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
Brands & Marketing
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Geo politics & Economics
Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
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Sandra Beldine Otieno
Fintech apps in Tunisia are giving traditional banks a run for their money
Sept. 1, 2022, 2:04 p.m.
Sandra Beldine Otieno
Consumers in Nigeria would rather save for unexpected events than pay off debts
Aug. 25, 2022, 2:21 p.m.
Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
Isha Raja
Are Fintechs in Nigeria Scarier Than We Think?
Jan. 23, 2022, 3:45 p.m.
Team Insights
Financial Freedom for Nigerians Meant Ownership before COVID-19, Now What?
Nov. 19, 2021, 10:46 a.m.
Team Insights
E-Commerce: Payment and Fin-tech - Are Senegalese More Financially Stable Than Congolese?
July 29, 2021, 2:52 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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