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Featured insights
AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy
Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.
Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026
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Recent
Food demand is holding up, but consumers are becoming more selective about where they spend within the basket
Consumers aren't just spending less, they're changing how they spend
Food remains a major source of inflation pressure, even where headline inflation is easing
2027 planning shouldn't start with a forecast, it should start with a question
What Happens Between Consumer Intent and Purchase
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Isha Raja
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
Jan. 9, 2023, 10 a.m.
Isha Raja
Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Oct. 28, 2022, 11:33 a.m.
Sandra Beldine Otieno
Equity Bank, the Leading Bank Brand for Consumers in Kenya
Sept. 26, 2022, 12:58 p.m.
Sandra Beldine Otieno
Fintech apps in Tunisia are giving traditional banks a run for their money
Sept. 1, 2022, 2:04 p.m.
Sandra Beldine Otieno
Consumers in Nigeria would rather save for unexpected events than pay off debts
Aug. 25, 2022, 2:21 p.m.
Isha Raja
Consumers in DRC are rethinking their shopping habits due to the impact of rising prices
Aug. 22, 2022, 2:25 p.m.
Isha Raja
Despite rising cost, Ethiopia presents an opportunity for airlines and hospitality brands
Aug. 8, 2022, 2:44 p.m.
Isha Raja
Consumers in Zambia are striving to achieve financial freedom, but are banks ready to help?
Aug. 1, 2022, 2:49 p.m.
Sandra Beldine Otieno
Ethiopian brands need to be creative and proactive to retain customers amidst inflation
July 22, 2022, 3:15 p.m.
Isha Raja
Consumers still favour traditional banks and mobile money despite the fintech hype in Egypt.
July 15, 2022, 12:42 p.m.
Sandra Beldine Otieno
Is inflation the ‘new pandemic’?
July 8, 2022, 12:52 p.m.
Davies Nyachieng'a
Inflation concerns cause consumer confidence to tumble at the start of 2022
March 5, 2022, 2:47 p.m.
Team Insights
Going into 2022, health and income are the main priorities for African consumers
March 4, 2022, 2:49 p.m.
Sandra Beldine Otieno
Is financial freedom achievable to the newest faction of workers in Tanzania?
Feb. 28, 2022, 3 p.m.
Team Insights
Digital currency is about to change traditional banking
Feb. 25, 2022, 2:56 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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