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Consumer sentiment holds its upward course in May

Consumer sentiment in Africa improved in May, supported by stronger household income, spending, and job prospects. However, a dip in future expectations signals ongoing uncertainty.

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Data Stories
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Geo politics & Economics
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
Finance
Nigeria’s financial product demand shifts toward credit and digital savings

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