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News and analysis
Featured insights
Consumer sentiment holds its upward course in May
Consumer sentiment in Africa improved in May, supported by stronger household income, spending, and job prospects. However, a dip in future expectations signals ongoing uncertainty.
Recent
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
Data Stories
Wellness in Kenya is being reshaped by emotional strength and everyday health choices
Geo politics & Economics
As rising costs persist, widespread reliance on borrowing emerges as a primary coping mechanism for Cameroonians
Finance
Nigeria’s financial product demand shifts toward credit and digital savings
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Recent
Perceptions of climate inaction persist among Ghanaian consumers, driven by income disparities
Kasi Maps - Extent of Catholic Church influence in Africa
Why Africa Needs High-Frequency Consumer Data: Lessons from Evolving Holiday Shopping Trends
Nigeria’s media preferences shift toward digital trust and audience-specific engagement
Uganda’s retail sector shows early 2025 fatigue as consumers cut back on essentials but remain engaged in wellness and lifestyle choices
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Team Insights
Cost of living, Systemic racism, Affordable housing are issues facing Black voters in Canada
Sept. 9, 2021, 3:55 p.m.
Team Insights
How Much Does It Cost to Do Market Research?
June 24, 2021, 2:13 p.m.
Team Insights
Africa is rising or is it? Understanding the African marketplace.
June 4, 2021, 1:30 p.m.
Team Insights
A New Approach To Insights in Africa
May 26, 2021, 12:58 p.m.
Team Insights
Kasi Insight Consumer Confidence Index is now on Statista
May 25, 2021, 12:54 p.m.
Team Insights
What to Look for When Hiring a Market Research Firm
May 21, 2021, 12:50 p.m.
Team Insights
Benefits of Research Companies
April 28, 2021, 12:21 p.m.
Team Insights
Market Research Opportunities in Africa
April 19, 2021, 11:55 a.m.
Team Insights
How to do Market Research
March 18, 2021, 10:54 a.m.
Team Insights
One year of COVID-19: A data story to illustrate how African lives have changed during the pandemic
March 12, 2021, 10:45 a.m.
Team Insights
The Pros and Cons of Research Panels
Feb. 23, 2021, 10:13 a.m.
Team Insights
Kasi Insight data now available as part of an Alternative Data catalog through Bloomberg’s Data Mark
Feb. 23, 2021, 9:55 a.m.
Fidelis Zvomuya
AfCTA launched, same script with AU, different cast
Jan. 25, 2021, 3:41 p.m.
Fidelis Zvomuya
The Largest Free Trade Area to Land in Africa, but People are Sceptical
Dec. 23, 2020, 11:29 a.m.
Team Insights
Consumer data and insights come to life with Kasi Hub
Oct. 8, 2020, 12:57 p.m.
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Reports and Insights
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Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
Team Insights
Kasi Report - Kenya’s Statutory Holidays: A $2 Billion Opportunity to Boost GDP
Feb. 26, 2025, 11:43 a.m.
Team Insights
Kasi Report - Hearts and Brands: The Power of Connection
Feb. 14, 2025, 11:43 a.m.
Paul Cheloti
Kasi Maps: USAID in Africa - 2024 Disbursement, The Uncertain Future and Impact
Feb. 3, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Stock Exchange CEO Performance in Africa
Jan. 16, 2025, 4 p.m.
Sandra Beldine Otieno, MSc
Kasi Maps - ICS Election prediction
Dec. 19, 2024, 11 a.m.
Paul Cheloti
Kasi Maps - The Gen Z Migration Wave in Africa
Oct. 4, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - African Athletes Redefine Excellence at Paris 2024 Olympics
Aug. 13, 2024, 10 a.m.
Paul Cheloti
Kasi Maps - Danish Influence in Africa
July 12, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Singapore Influence in Africa
June 28, 2024, 3 p.m.
Paul Cheloti
Kasi Maps - Is Africa heading in the right direction?
June 14, 2024, 2 p.m.
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