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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
Geo politics & Economics
How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

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Yannick Lefang, Eng
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
July 6, 2026, 4 p.m.
Yannick Lefang, Eng
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
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Rising leisure spending in Ivory Coast signals a shift in generational priorities and brand expectations
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From Procrastination to Planning: Understanding Ugandan shoppers during this festive season
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Black Friday Reigns Supreme: Tunisia's Holiday Shopping Trends Exposed
Sept. 8, 2023, 9 a.m.
Sandra Beldine Otieno
Brands in the personal and homecare space should harness the power of Millennials in Algeria.
June 30, 2023, 2 p.m.
Gloria Padua
4 ways of crafting a Winning Marketing Campaign for Beauty Products in Kenya: (Millennial Audience)
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Consumers in Senegal love to smell good but not at all costs
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Consumers in Namibia are increasingly picking water over soft drinks
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Isha Raja
Mozambican Millennials and Gen Z care more about cruelty free body care products
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Kenyan brands need to monitor consumer sentiment to stay relevant during election uncertainty
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Sandra Beldine Otieno
For investment brands in Ghana, convenience is the way to penetrate the Millennial, Gen Z market
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Isha Raja
The carbonated soft drink market in Ivory Coast is expected to reach $43 million USD by 2025
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Brands in Africa should produce sustainable goods: 90% of African consumers are concerned
June 13, 2022, 1:17 p.m.
Sandra Beldine Otieno
For Kenyan tea brands to improve market share, they need to leverage the Gen Z consumer segment
May 9, 2022, 1:48 p.m.

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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
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KASI Maps - Africa Strong Show at FIFA 2026
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Who Actually Owns Crypto in Africa?
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The Landscape of Meat Retail in Africa
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Gen Z across Africa is showing up fresh, every single day.
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Kasi Maps - Inflation Copying Metrics in Africa
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Kasi Maps - Extent of Catholic Church influence in Africa
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