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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer

Geo politics & Economics

Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation

Geo politics & Economics

How Consumer Sentiment Is Becoming a Retail Growth Engine in 2026

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Yannick Lefang, Eng

AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility

July 13, 2026, 4 a.m.

Yannick Lefang, Eng

Africa Is Rising - How African Teams Are Shining at the World Cup

June 29, 2026, 8 a.m.

Yannick Lefang, Eng

Africa’s World Cup Opening Round: No Longer Just Underdogs

June 19, 2026, 7 a.m.

Football Reveals Africa’s Next Billion Consumers

Jan. 27, 2026, 11:23 a.m.

Sandra Beldine Otieno

While Patriotism Trumps Football, Africans Expected Cameroon To Win It All

Feb. 4, 2022, 3:32 p.m.

AFCON 2021 Sports Betting wins the marketing and branding trophy

Feb. 3, 2022, 3:36 p.m.

AFCON brought economic prosperity but not much unity in Cameroon

Feb. 3, 2022, 3:06 p.m.

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Reports and Insights

Yannick Lefang, Eng

Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer

July 13, 2026, 4 p.m.

KASI Maps - Africa Strong Show at FIFA 2026

June 11, 2026, 4:20 p.m.

Kasi Maps - The French Influence In Kenya

May 15, 2026, 4:35 p.m.

Who Actually Owns Crypto in Africa?

April 22, 2026, 7:08 p.m.

The Landscape of Meat Retail in Africa

April 8, 2026, 10:56 p.m.

Yannick Lefang, Eng

Gen Z across Africa is showing up fresh, every single day.

April 2, 2026, 7:40 p.m.

Kasi Maps - Inflation Copying Metrics in Africa

March 26, 2026, 2:17 p.m.

Kasi Maps - Sovereign Credit Ratings Coverage in Africa

March 5, 2026, 9 a.m.

Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution

July 18, 2025, 3 p.m.

Kasi Maps - G7 Familiarity and Perception among Africans

July 11, 2025, 3 p.m.

Kasi Maps - Extent of Catholic Church influence in Africa

June 9, 2025, 3 p.m.

Kasi Maps - Development Finance Institutions (DFIs) active in Africa

May 22, 2025, 8 a.m.

Kasi Maps - The Soft Power Players Shaping Africa’s Narrative

April 14, 2025, 4 p.m.

Kasi Maps - Africa Sentiment on Trump Administration

April 4, 2025, 4 p.m.

Kasi Report - The State of Consumers in Kenya 2025

March 3, 2025, 11:43 a.m.

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