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Featured insights
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
Sports
AI, Technology and the New Era of Football: How the 2026 World Cup Strengthened FIFA's Credibility
Brands & Marketing
The Business of African Football: How Nine Teams Generated Millions in Untapped Brand Value
Geo politics & Economics
Africa's Consumer Confidence Slips Back Into Negative Territory in May
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Recent
AI is making information harder to trust, making authenticity a key brand differentiator
Africa recorded an estimated US$6.6 billion in AI-enabled fraud losses
The World Cup creates more than media opportunities, it creates purchase occasions, rewarding brands that connect media exposure with retail activation.
The World Cup Is Driving Beverage Consumption. Are Africa's Brands Ready?
H1 2026 exposed the rise of the optimisation economy, with consumers actively reallocating spending rather than simply cutting back.
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Catherine Wangari
Zambia's Cryptocurrency Scene: Unpacking Gender and Generational Dynamics
Oct. 20, 2023, 10 a.m.
Mercy Cyrus
Cryptocurrency Insights: Adoption, Ownership, and Motivations Revealed in Namibia
Oct. 13, 2023, 10 a.m.
Catherine Wangari
Kenyan Banking: Exploring Customer Desires and Nurturing Loyalty
Oct. 13, 2023, 8 a.m.
Paul Cheloti Mulongo
Rising Prices in Namibia: Consumer Concerns and Coping Strategies Revealed
Sept. 22, 2023, 10 a.m.
Paul Cheloti Mulongo
Navigating Ghana’s Youth: Unveiling Concerns and Strategies Amidst Rising Costs
Aug. 22, 2023, 2 p.m.
Sandra Beldine Otieno
Consumer centric strategies guarantee success in Mozambique’s banking industry.
Aug. 10, 2023, noon
Paul Cheloti Mulongo
Consumers turn to cost-saving strategies amidst rising costs in Tunisia.
Aug. 10, 2023, noon
Sandra Beldine Otieno
Consumer satisfaction is key to thrive in South Africa’s banking industry.
Aug. 4, 2023, 11 a.m.
Gloria Padua
To Succeed In Cameroon Banking Industry: Tailored Solutions Are Required
Aug. 1, 2023, 1 p.m.
Sandra Beldine Otieno
Opportunity for value brands to thrive in DRC by attracting budget-conscious consumers
July 21, 2023, 2 p.m.
Paul Cheloti Mulongo
To win big in Tanzania, brands in the financial sector should customize their loan offerings.
July 14, 2023, noon
Betty Sergon
Datasets for Monitoring Consumer Purchase Trends During inflation
Feb. 10, 2023, 10 a.m.
Isha Raja
Kenyan and Ethiopian consumers battle with rising prices and the high cost of living
Jan. 9, 2023, 10 a.m.
Isha Raja
Consumer demand for financial products dropped 2 points from 2020 to 2022 in Nigeria
Oct. 28, 2022, 11:33 a.m.
Sandra Beldine Otieno
Equity Bank, the Leading Bank Brand for Consumers in Kenya
Sept. 26, 2022, 12:58 p.m.
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Yannick Lefang, Eng
Africa's World Cup Is Over. But the Journey to Becoming World Champions Has Never Been Clearer
July 13, 2026, 4 p.m.
Chris Ndugu
KASI Maps - Africa Strong Show at FIFA 2026
June 11, 2026, 4:20 p.m.
Chris Ndugu
Kasi Maps - The French Influence In Kenya
May 15, 2026, 4:35 p.m.
Chris Ndugu
Who Actually Owns Crypto in Africa?
April 22, 2026, 7:08 p.m.
Chris Ndugu
The Landscape of Meat Retail in Africa
April 8, 2026, 10:56 p.m.
Yannick Lefang, Eng
Gen Z across Africa is showing up fresh, every single day.
April 2, 2026, 7:40 p.m.
Chris Ndugu
Kasi Maps - Inflation Copying Metrics in Africa
March 26, 2026, 2:17 p.m.
Chris Ndugu
Kasi Maps - Sovereign Credit Ratings Coverage in Africa
March 5, 2026, 9 a.m.
Paul Cheloti
Kasi Maps - How U.S. Tariffs Could Force a Continental Trade Revolution
July 18, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - G7 Familiarity and Perception among Africans
July 11, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Extent of Catholic Church influence in Africa
June 9, 2025, 3 p.m.
Paul Cheloti
Kasi Maps - Development Finance Institutions (DFIs) active in Africa
May 22, 2025, 8 a.m.
Paul Cheloti
Kasi Maps - The Soft Power Players Shaping Africa’s Narrative
April 14, 2025, 4 p.m.
Paul Cheloti
Kasi Maps - Africa Sentiment on Trump Administration
April 4, 2025, 4 p.m.
Team Insights
Kasi Report - The State of Consumers in Kenya 2025
March 3, 2025, 11:43 a.m.
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