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AfCFTA is no longer just a trade agreement, it is Africa’s geopolitical insurance policy

Most African countries still rely more on external partners, leaving regional demand and production capacity largely untapped. Stronger regional supply chains can reduce exposure to global shocks while unlocking new growth.

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Why the next generation of consumer insight should focus on when, why and how Africans shop, not just which brands they prefer
Geo politics & Economics
Africa’s Consumer Sentiment Returns to Positive Territory at 4.8 in June as Consumers Move from Geopolitical Shock to Adaptation
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Fidelis Zvomuya
Willingness to Get COVID-19 Vaccine Drops as Vaccine Hopes Increase
Nov. 20, 2020, 12:10 p.m.
Davies Nyachieng'a
Africa’s consumer confidence moves into positive territory ahead of the holiday season
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Will Ghana Save 2020 and Who Is Winning?
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Africa’s consumer confidence slips after two successive months of improvement
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Predicting consumer demand during election cycles in Africa
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Kenya's CCI Continues on Its Slow but Steady Recovery
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Ouattara on the Ropes, as a New Kid on the Block Emerges
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Consumer data and insights come to life with Kasi Hub
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Sept. 2, 2020, 12:39 p.m.
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Nigeria consumer confidence continues to trend upward despite rising COVID-19 cases
Aug. 27, 2020, 12:26 p.m.

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